All work

Ninja Van · Buy Now Pay Later

Helping small businesses understand their payment options

I worked on a new way for customers to learn about Buy Now Pay Later and apply online, with less reliance on the sales team.

Role
Product Designer
Year
2023
Outcome
+16% acquired users
Three mobile screens introducing Ninja Van’s Buy Now Pay Later option, with apply and education steps.

AT NINJA VAN

Designing inside a logistics business

Ninja Van is a logistics company operating across Southeast Asia. I worked on digital products for business customers, including payments and financing experiences.

For this project, the focus was Buy Now Pay Later. The goal was to help customers understand the option more clearly and apply online with less reliance on the sales team.

Tan on a Ninja Van warehouse floor in a safety vest, with staff and roll cages in the background.
Glass office door with Ninja Van branding and mascot.
Visiting a Ninja Van sorting hub in Indonesia

01

Making financing easier to understand

Some customers were placing larger orders and paying everything upfront. Financing gave them another way to manage those payments, but information about the option often came through the sales team.

02

What customers considered

Customers liked the idea of keeping more cash available, but also considered the interest rate, repayment period, and having another payment to manage.

What made it appealing

Lower upfront payment

More room to place larger orders without paying everything at once.

What customers still weighed up

Convenience

Paying in full was simpler than managing another payment.

Interest rate

Customers compared the offer with other financing options.

Repayment period

Customers wanted to know if the repayment period would work for them.

03

Making the option easier to find

We added a banner within the existing experience so customers could learn about financing without interrupting the main payment flow.

Ninja Van app screen with a Buy Now Pay Later banner introducing the financing option.
Banner entry point in the main product experience.

04

Tracking engagement

We instrumented the banner in Mixpanel to see whether customers noticed the entry point and chose to explore financing.

About 22% of people who interacted with the banner selected Explore Options, which gave us confidence to keep investing in the flow.

Mixpanel chart showing engagement with the Buy Now Pay Later call to action, with about 22% selecting Explore Options.
Mixpanel: banner interactions split between Explore Options and Dismissed.

05

Explaining the option before the application

Before asking for business and financial information, we gave customers more context about the payment option and how it worked.

We explored several ways to introduce financing in the payment flow, so they could decide whether to continue.

Design explorations4 directions

01

Guided flow

More information before payment.

Wireframe flow for Option 1: select payment method, choose financing, confirm invoice, then pay.

02

Direct choice

Show payment options upfront.

Wireframe flow for Option 2: full pay and financing choices shown directly on the invoice.

03

Progressive choice

Reveal financing after a payment method is selected.

Wireframe flow for Option 3: change payment method in a sheet, save, then accept and pay.

04

Inline financing

Introduce financing within the existing payment flow.

Wireframe flow for Option 4: change payment method inline, update the invoice, then make a payment.
Animated walkthrough of the Buy Now Pay Later education and application flow on mobile.

07

Results after launch

In the first three months after launch, the experience generated 63 leads and contributed to a 16% increase in acquired users.

63New leads in the first three months

increase in acquired users

First three months after launch.

Hotjar survey response showing customers found the onboarding clear and helpful.

Supporting feedback from a post-launch survey.